We're a mother-daughter nonprofit in Atlanta making handmade bracelets and care kits for kids fighting cancer, and lifting up their whole families with love, faith, and practical support.
"If cancer is this hard on a grown-up, what's it like for a kid?"xo, Madison
Join our mission
Every small act lifts up kids and families fighting cancer. Pick the one that fits you today.
Handmade bracelets and hats, starting at $5. Wear one, gift one.
Shop now → 2Give through Zeffy, where 100% goes to the mission.
Give here → 3Send the supplies we use for bracelets and care kits.
See the wishlist → 4Make bracelets with us. Families, friends, and church groups are welcome.
Count me in →
Our story
In 2020, during COVID, Michelle was diagnosed with breast cancer and went through most of her treatment alone. Madison was 8, and she saw how hard it was on our whole family.
She kept wondering: if cancer is this hard on a grown-up, what's it like for a kid? That question became Heart4Kids. Now we make bracelets and care kits together for kids fighting cancer, and we try to love on their whole families too.
xo, Madison
Read our whole story"Serve wholeheartedly, as if you were serving the Lord, not people."Ephesians 6:7
All year long
Valentine's Day bracelets for the kids at Aflac.
Gift baskets for moms of kids with cancer.
A toy drive at Awaken Church for kids at Aflac.
Childhood Cancer Awareness Month.
Breast Cancer Awareness, where our story began.
Our holiday booth at Providence Christian Academy.
Holiday portraits for the season.
Every month: handmade bracelets and care kits delivered to kids at the Aflac Cancer and Blood Disorders Center.
Shop H4K
Healthy swaps
After my mom's diagnosis, we started looking at what we use every day. These were the first five things we swapped. We share them as what worked for our family, one small step at a time.
Read the swapsOur family's choices, not medical advice.
From the blog
The question that started it all, what we do, and our big goals for 2026.
Read the post →
A table full of bracelets, my best friends, and a cookie cake to celebrate.
Read the post →
My parents are photographers, so we brought the camera to Aflac to give families a sweet moment together.
Read the post →Kids helping kids
Bring your family, your friends, or your church group. You'll string bracelets that go straight to kids fighting cancer right here in Atlanta.
Come say hi on Instagram!
@heart4kidscancer